tourism industry, customer relations, travel destinations, tourism promotion, economics and career development.

66152

Small Business Entrepreneurship

*

Introduces students to the rewards and risks of owning or operating a business enterprise. Emphasis is on mastery of skills needed to plan, organize, manage, and finance a small business. Skills in communication, technical writing, mathematics, research, and problem solving is reinforced as each student prepares his or her own business plan.

Wed, 24 Mar 2010 19:08:24 GMT

Marketing Education

The purpose of the Marketing Education instructional program is to prepare students for advancement in marketing and management careers and future studies in community and technical colleges or four-year colleges or universities. Marketing is a vast and diverse discipline. It encompasses activities within production, as well as aspects of consumption.

Course Number	Course Title	Blueprint	Curriculum Overview
66212	Marketing (work experience optional for juniors and seniors) One or two periods	*	Develop basic knowledge, skills and attitudes that will prepare them to enter the field of marketing. Emphasis is on marketing and business foundations, economic foundations and human resource foundations. Included in these are concepts such as communications, selling, pricing, promotion, marketing-information management, and product/service planning.
66222	Marketing Management (work experience optional for juniors and seniors) One or Two periods	*	Prerequisites: Marketing or Fashion Merchandising Designed to continue the foundations covered in Marketing or Fashion Merchandising. Topics of study include recruiting, hiring, training and evaluating employees; information management; purchasing; pricing; ethics; sales management; and financing.
66265 (HN)	Strategic Marketing (work experience optional) Seniors only One or Two periods	*	Combines in one year the content taught in Marketing and Marketing Management. The curriculum, activities and resources used in this course are written at the freshman college level. Topics include economics, marketing research and decision making, domestic and international markets and influences, human resource development, ethics, management and financial analysis.
66702	Sports and Entertainment Marketing (Reynolds and North only)	*	This course is designed for students interested in sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: banding, licensing, and naming rights; business foundations; concessions and on-site merchandising.
66312	Fashion Merchandising	*	For students interested in careers in the fashion industry and the merchandising of fashion. Topics include an overview of the fashion industry, evolution and movement of fashion, career development, risk management, promotion and fashion-show production.
66452	Travel, Tourism and Recreation Marketing	*	Provides a foundation for students interested in a career in travel, tourism and recreation marketing. Emphasis is placed on the hospitality/tourism industry, customer relations, travel destinations, tourism promotion, economics and career development.
66152	Small Business Entrepreneurship	*	Introduces students to the rewards and risks of owning or operating a business enterprise. Emphasis is on mastery of skills needed to plan, organize, manage, and finance a small business. Skills in communication, technical writing, mathematics, research, and problem solving is reinforced as each student prepares his or her own business plan.