• HOSPITALITY & TOURISM

    Sport and Event Marketing Career Pathway (SEMK)

    Foundational Prerequisite Prerequisite Concentrator Career Pathway Major
      MH31 Sport & Event
    Marketing I HN
    MH32 Sport & Event Marketing II HN CTE Advanced Studies HN OR
    CTE Apprenticeship HN OR
    CTE Internship HN
    Occupations: First-line Supervisor of Non-Retail Sales Workers; Transportation, Storage, and Distribution Manager
    MH31 Sport & Event Marketing I HN - Designed for students interested in sports, entertainment, and event marketing. Emphasis placed on branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; promotion; safety and security; and human relations. Skills in communication, human relations, psychology, and mathematics are reinforced. This course is eligible for honors weight.
     
    MH32 Sport & Event Marketing II HN: Designed for students interested in advanced study of sports, entertainment, and event marketing. Emphasis is placed on business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships.  Prerequisite: MH31 Sport and Event Marketing I
  • Travel and Tourism Career Pathway (TRTO)

    Foundational Prerequisite Prerequisite Concentrator Career Pathway Major
      MH31 Sport & Event Marketing I HN OR
    MM51 Marketing HN OR
    BF10 Business Essentials HN
    MH42 Hospitality and Tourism HN CTE Advanced Studies HN OR
    CTE Apprenticeship HN OR
    CTE Internship HN
    Occupations: First-line Supervisor of Non-Retail Sales Workers; Food Service Manager; Lodging Manager; Transportation, Storage, and Distribution Manager

    MH31 Sport & Event Marketing I HN - Designed for students interested in sports, entertainment, and event marketing. Emphasis placed on branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; promotion; safety and security; and human relations. Skills in communication, human relations, psychology, and mathematics are reinforced. This course is eligible for honors weight. 

    BF10 Business Essentials HN - This course will introduce students to realistic business and finance principles by examining fundamental economic concepts, the business environment, and primary business activities. Through workplace scenarios and problem-based learning, students will explore business ethics, customer relations, economics, financial analysis, human resources management, information management, marketing, operations, and business technology. This course is eligible for honors weight. 

    MM51 Marketing HN - This course is designed to introduce students to the dynamic processes and activities in marketing. The experience includes students developing an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students also develop an understanding of marketing functions, applications, and impact on business operations. (NOT OFFERED AT WEST FORSYTH THIS YEAR)

    MH42 Hospitality and Tourism HN - This course introduces the industry of travel, tourism, and recreational marketing. Acquire knowledge and skills on the impact of tourism, marketing strategies of the major hospitality and tourism segments, destinations, and customer relations. Emphasis is on career development, customer relations, economics, hospitality and tourism, travel destinations and tourism promotion. Mathematics and social studies are reinforced.   Prerequisite: MM51 Marketing or BF10 Business Essentials or MH31 Sport and Event Marketing I

Last Modified on September 1, 2023