Werner, Andrew Paul / Sports & Entertainment Marketing I

Sports & Entertainment Marketing I:
This course is designed to help students develop basic knowledge, skills, and attitudes that will prepare them to enter the field of marketing. The course emphasizes the foundations of business, management, and entrepreneurship; economics; professional development; and communication and interpersonal skills. Included in these foundations are concepts such as distribution, financing, selling, pricing, promotion, marketing-information management, and product/ service management. Skills in communications, mathematics, and psychology are reinforced in this course. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Week 1 - 2

UNIT 1:00 Career planning, marketing, product management, selling, promotion, and customer relations for the sports and event industries.

Objective 1.01: Careers in the sport & event industry

1.01 PPT
1.01 Notes
1.01 Olympic Project
Current Event

Week 3

Objective 1.02: Understand sport/event marketing's role and function in business to facilitate economic exchanges with customers
1.02 PPT

1.02 Notes

1.02 Olympic Worksheet

1.02 Olympic Article

Objective 1.03: Acquire information about the sport/event industry to aid in making career choices

1.03 PPT

1.03 Notes

1.03 Career mini research project

Week 4

Objective 1.04: Employ product mix strategies to meet customer expectations

1.04 PowerPoint
1.04 Notes

1.04 Activity

1.04 Poster

1.04 Sports Marketing Article

Objective 1.05: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer

1.05 PPT

1.05 Notes

1.05 Activity

Week VI & VII: February 25-March 8, 2014

1.06: Position product/services to acquire desired business image.

1.06 PPT

1.06 Branding Article

1.06 Endorsement Article

1.06 Sponsorship Article

http://sportsillustrated.cnn.com/2009/writers/joe_posnanski/08/26/rose/index.html

1.07 Employ sale-promotion activities to inform or remind customers of business/product

1.07 PPT

1.07 Nascar Article

Week VIII: March 11-15, 2013

1.08 PPT

1.09 PPT

1.10 Sales-promotion
1.10 PPT

UNIT 2 Marketing-Information Management

2.03 Marketing-Information Management

2.03 PPT

2.03 Notes

2.03 Activity

2.04 Data Collection methods

2.04 PPT

2.04 Notes

2.04 External Data Collection

2.05 Secondary Data Collection

2.05 PPT

2.05 Notes

2.05 Analyzing Census Data

2.06 data Collection Methods & Research

2.06 PPT

2.06 Notes

2.06 East Forsyth Survey

2.06 Survey Activity

2.06 Secret Shopper Activity

UNIT 3 Market Planning & Promotion

3.01 Target Marketing

3.01 PPT

3.01 Notes

3.01 Movie Trailer Activity

3.01 Target Market Activities

3.02 PowerPoint

3.03 PPT

3.03 Print Ad Activity

3.04 PPT

3.06 PPT

3.06 Notes

3.06 Email Marketing Examples

3.08 PPT

UNIT 4

4.01-4.02 PPT

4.01-4.02 Notes

4.04 PPT

4.04 Notes

4.04 Activity

4.05-4.06 PPT

4.05-4.06 Notes

4.07 PPT

4.07 Notes

4.07 Elastic/Inelastic Activity

4.07 Pricing Match-up Activity

4.07 Vacation Planning

4.08 PPT

4.08 Notes

4.08 Sales promotion articles

4.09 PPT

4.09 Notes

4.10 PPT

4.10 Notes

4.10 Article

Unit 4 project

http://www.cnn.com/2014/05/20/us/donald-sterling-nba/index.html

http://www.quia.com/quiz/4712792.html

http://www.quia.com/quiz/4712925.html

http://www.quia.com/quiz/4712767.html

http://www.quia.com/quiz/3847837.html

http://www.quia.com/quiz/3848685.html

http://www.quia.com/quiz/3868046.html

http://www.quia.com/quiz/3897191.html

http://www.quia.com/quiz/3915659.html

http://www.quia.com/quiz/3920896.html

http://www.quia.com/quiz/3920883.html

East Forsyth High School

Werner, Andrew Paul

East Forsyth High School