Sports & Entertainment Marketing I:
This course is designed to help students develop basic knowledge, skills, and attitudes that will prepare them to enter the field of marketing. The course emphasizes the foundations of business, management, and entrepreneurship; economics; professional development; and communication and interpersonal skills. Included in these foundations are concepts such as distribution, financing, selling, pricing, promotion, marketing-information management, and product/ service management. Skills in communications, mathematics, and psychology are reinforced in this course. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.
UNIT 1:00 Career planning, marketing, product management, selling, promotion, and customer relations for the sports and event industries.
1.01 Olympic ProjectObjective 1.02: Understand sport/event marketing's role and function in business to facilitate economic exchanges with customers1.02 PPTWeek 4Objective 1.04: Employ product mix strategies to meet customer expectationsObjective 1.05: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customerWeek VI & VII: February 25-March 8, 20141.06: Position product/services to acquire desired business image.1.07 Employ sale-promotion activities to inform or remind customers of business/productWeek VIII: March 11-15, 20131.10 Sales-promotion1.10 PPTUNIT 2 Marketing-Information Management2.03 Marketing-Information Management2.04 Data Collection methods2.05 Secondary Data Collection2.06 data Collection Methods & ResearchUNIT 3 Market Planning & Promotion3.01 Target MarketingUNIT 4