Skip to Main Content
District Home
Select a School...
Select a School
  • Ashley Academy
  • Atkins High School
  • Atkins School of Biotechnology
  • Atkins School of Computer Technology
  • Reynolds Auditorium
  • Bolton Elementary School
  • Brunson Elementary School
  • Caleb's Creek Elementary School
  • Career Center
  • Carter High School
  • Carver High School
  • Cash Elementary School
  • The Children's Center
  • Clemmons Elementary School
  • Clemmons Middle School
  • Cook Literacy Model School
  • Diggs-Latham Elementary School
  • Early College of Forsyth
  • East Forsyth High School
  • East Forsyth Middle School
  • Easton Elementary School
  • Flat Rock Middle School
  • Forest Park Elementary School
  • Middle College of Forsyth
  • Gibson Elementary School
  • Glenn High School
  • Griffith Elementary School
  • Hall-Woodward Elementary School
  • Hanes Magnet School
  • Homebound-Hospital Education Center
  • Ibraham Elementary School
  • Jacket Academy
  • Jefferson Elementary School
  • Thomas Jefferson Middle School
  • John F. Kennedy High School
  • Kernersville Elementary School
  • Kernersville Middle School
  • Kimberley Park Elementary School
  • Kimmel Farm Elementary School
  • Kingswood School K-12
  • Konnoak Elementary School
  • Lewisville Elementary School
  • Lowrance Middle School
  • Main Street Academy
  • Meadowlark Elementary School
  • Meadowlark Middle School
  • Mineral Springs Elementary School
  • Mineral Springs Middle School
  • Moore Elementary School
  • Morgan Elementary
  • Mount Tabor High School
  • North Forsyth High School
  • North Hills Elementary School
  • Northwest Middle School
  • Old Richmond Elementary School
  • Old Town Elementary School
  • Paisley IB School
  • Parkland High School
  • Petree Elementary School
  • Philo-Hill Magnet Academy
  • Piney Grove Elementary School
  • Reagan High School
  • Reynolds High School
  • Rural Hall Elementary School
  • Sedge Garden Elementary School
  • Sherwood Forest Elementary School
  • Smith Farm Elementary
  • South Fork Elementary School
  • Southeast Middle School
  • Southwest Elementary School
  • Speas Global Elementary School
  • Special Children's School
  • The Appalachian State University Academy at Middle Fork
  • The Downtown School
  • Union Cross Elementary School
  • Vienna Elementary School
  • Walkertown Elementary School
  • Walkertown High School
  • Walkertown Middle School
  • Ward Elementary School
  • West Forsyth High School
  • Whitaker Elementary School
  • Wiley Magnet Middle School
  • Winston-Salem Preparatory Academy
  • WS/FCS Training
  • WS/FCS Virtual Academy
  • Lewisville Middle School
  • WS/FCS Graduation
Sign In
Register
Search
District Home
Select a School
Staff/Student Links
User Options
    Home Base Apps
    Canvas/PSL
    EdPlan
    Clever
    Discovery Ed
    IT Portal
    My Learning Plan
    Jobs
    Office365
    E-Docs
    Maint/Tech Tickets
    Travel Tracker
    Print Shop Orders
    A/V Requests
    Program Moves
    Employee Accounts Guide
    East Forsyth High School

    East Forsyth High School

    • Home
    • About Us
        "
      • For Faculty and Staff
      • Pictures of our Lives
      • School Profile
      • State of Technology Address
      • About Us
      • Field Trip Request Form
      • School Improvement Team (SIT)
    • Open House
        "
      • Open House 2020-21
    • Faculty
        "
      • Faculty
    • Departments
        "
      • Administration
      • Student Services
      • Media Center
      • Career Technical Education
      • NAF Academy of Finance
    • Families/Community
        "
      • Speak Up Survey
      • Announcements
      • Graduation
      • Prom Information
      • School Safety
      • PTSA
      • Parent Resources
      • Volunteers
      • Advanced Placement Summer Reading
      • Driver Education
      • Student Accident Insurance
      • Chartwells School Menus
      • Finance Academy
      • Homecoming Page
    • Activities
        "
      • 50th Anniversary
      • Caprice/Mads
      • No'bacco
      • Friends of Rachel
      • Clubs and Groups
      • JROTC
      • Health Occupations Students of America (HOSA)
    • Athletics
        "
      • Athletic Boosters
      • Baseball
      • Basketball, Men's
      • Basketball, Women's
      • Cheerleading
      • Eaglettes
      • Field Hockey
      • Football
      • Golf
      • Lacrosse
      • Soccer
      • Softball
      • Sports Schedules
      • Swimming
      • Tennis
      • Track & Field
      • Volleyball
      • Wrestling
      • Lacrosse, Women's
      • About Athletics / Team Listing
      • Sports Medicine
      • Color Guard
      • Blue Regiment Marching Band
      • East Forsyth Athletic Hall of Fame
    • Faculty/Staff Webpages
        "
      • Agee, Melissa P
      • Alford, Glenn
      • Allison, Andrew
      • Arrington, Deborah
      • Baril, Elizabeth K
      • Blankenbeckler, Carol A
      • Boggs, Teresa Jo
      • Brady, Roman
      • Branch, Kelley B
      • Branoff, Jill Thompson
      • Buie, Allyson
      • Burgess, Tiffany C
      • Callender, Alexis A
      • Carrigan, Bethanye D
      • Cockerham Iv, Avery V
      • Cook, Tybetha Lynn
      • Cornatzer, Dorothy J
      • Cresimore, Jennifer L
      • David, Tonya D
      • Dickenson-Terry, Pamela R
      • Dull, Drew A.
      • Ellis, Cynthia A
      • Everhart, Chloe L
      • Fernandez, Juan C
      • Frederico, Amanda F.
      • Frye, Evelyn C
      • Geter, Kimberly A
      • Glover, James
      • Gregory, Jolie
      • Hall, Paul T
      • Hanson, Joanne
      • Harden, Elizabeth
      • Hayes, Terri Laury
      • Hayse, Beverly
      • Heath, Jamie Brittain
      • Hegstrom, Greta
      • Hendel, Emma
      • Hennings, Nathan G
      • Hester, Terri
      • Hill, Aleisha D
      • Hilton, Farrah H.
      • Hissim, Dale A
      • Holmes, Michael A
      • Howell, Michelle S
      • Irving, L Lyn
      • Jasso, Ricardo
      • Johnson, Ora Fay
      • Johnson, Virginia D
      • Johnston, Sarah A
      • Kellum, Mason
      • Keyes, Kristyn Ann
      • Koesters, Terri
      • Koesters, Thomas T
      • Lakis, Douglas Stephen
      • Lambert, Troy C
      • Lancaster, Patricia L
      • Lawrence, Carrie
      • Lorentz, Chad
      • Maffett, Kelsey M
      • Martin, Susanne B
      • Mazo, Silvana
      • Mccleland, Lizabeth A.
      • Mccormick, Walter D
      • McFadden, Pamela O
      • McMulkin, Shaun
      • Mitchell, Jordan N
      • Monroe, Andrea Weber
      • Morgan, Elizabeth Shell
      • Murphy, Donna Marie
      • Muse, Michael
      • Naber, Mary J
      • Nance, Laura A
      • Nesbitt, Laurel C
      • Osborne, Michael E
      • Parks, Karen E
      • Plaster, David Allen
      • Quick, Dante Matthew
      • Rhoney, Carolyn J
      • Riggins, Julie S
      • Robertson, Kelly
      • Sapp, Richard S
      • Shaw, Diana Patricia
      • Shropshire, Dawn Elizabeth
      • Smith, Douglas R
      • Smith, Laurie A
      • Snow, Gina D
      • Stanley, Tara B
      • Stansell, James L
      • Suttle, Sarah J
      • Tate, Virginia A
      • Thomas, Robert
      • Thompson, Frederick G
      • Valdes, Alice
      • Vaughan, Elizabeth
      • Wallace, Stephanie J
      • Walls, Haley E
      • Watson, Dana R
      • Watson, Jennifer C
      • Weavil, Allison Jumper
      • Werner, Andrew Paul
      • White, Timothy
      • Whitney, Dana Neal
      • Whittington, Angela G
      • Wiles, Ashley M
      • Willert, Todd J
      • Wilson, Tiffany A
      • Wright, Stephen M
      • Bell, Barbara
      • Brennan, Mary Jac
      • Cole, Richard C
      • Cutini, Aimee Jenifer
      • Foster, Katherine T
      • Greene, Linda W
      • Hackelman, Sharon Rose
      • Holmberg, Lars R
      • Kelly, Stephanie M
      • Mansfield, Clifton
      • McKeehan, Elizabeth C
      • Michael S Daniel
      • Penick, Jessica Leigh
      • Prince, Helen H
      • Riley, Michael A
      • Thomas, Robyn
      • Vogler, Kimberly H
      • Wagner, Hannah
      • Webber, Lois H
    • Calendar
    • East Forsyth High School
    • Sports & Entertainment Marketing I

    Werner, Andrew Paul

    • Welcome
    • Documents
    • Calendar
    • Sports & Entertainment Marketing I
    • Sports & Entertainment Marketing II
    • Women's Golf
    • 2016 Women's Schedule
    • Men's Golf
    •  Sports & Entertainment Marketing I:

      This course is designed to help students develop basic knowledge, skills, and attitudes that will prepare them to enter the field of marketing. The course emphasizes the foundations of business, management, and entrepreneurship; economics; professional development; and communication and interpersonal skills. Included in these foundations are concepts such as distribution, financing, selling, pricing, promotion, marketing-information management, and product/ service management. Skills in communications, mathematics, and psychology are reinforced in this course. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

       
      Week 1 - 2
       

      UNIT 1:00 Career planning, marketing, product management, selling, promotion, and customer relations for the sports and event industries.

       
      Objective 1.01:  Careers in the sport & event industry
       
      1.01 PPT
      1.01 Notes
      1.01 Olympic Project
      Current Event
       
      Week 3
      Objective 1.02: Understand sport/event marketing's role and function in business to facilitate economic exchanges with customers
      1.02 PPT
      1.02 Notes
      1.02 Olympic Worksheet
      1.02 Olympic Article
       
      Objective 1.03:  Acquire information about the sport/event industry to aid in making career choices
      1.03 PPT
      1.03 Notes
      1.03 Career mini research project
       
       Week 4 
      Objective 1.04: Employ product mix strategies to meet customer expectations
      1.04 PowerPoint
      1.04 Notes
      1.04 Activity
      1.04 Poster
      1.04 Sports Marketing Article
       
      Objective 1.05: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer
      1.05 PPT
      1.05 Notes
      1.05 Activity
       
       
      Week VI & VII: February 25-March 8, 2014
       
      1.06: Position product/services to acquire desired business image.
      1.06 PPT
      1.06 Branding Article
      1.06 Endorsement Article
      1.06 Sponsorship Article
      http://sportsillustrated.cnn.com/2009/writers/joe_posnanski/08/26/rose/index.html
       
      1.07 Employ sale-promotion activities to inform or remind customers of business/product
      1.07 PPT
      1.07 Nascar Article
       
      Week VIII: March 11-15, 2013
      1.08 PPT
      1.09 PPT
      1.10 Sales-promotion
      1.10 PPT
       
      UNIT 2 Marketing-Information Management
       
      2.03 Marketing-Information Management
      2.03 PPT
      2.03 Notes
      2.03 Activity
       
      2.04 Data Collection methods
      2.04 PPT
      2.04 Notes
      2.04 External Data Collection
       
      2.05 Secondary Data Collection
      2.05 PPT
      2.05 Notes
      2.05 Analyzing Census Data
       
      2.06 data Collection Methods & Research
      2.06 PPT
      2.06 Notes
      2.06 East Forsyth Survey
      2.06 Survey Activity
      2.06 Secret Shopper Activity
       
      UNIT 3 Market Planning & Promotion
       
      3.01 Target Marketing
      3.01 PPT
      3.01 Notes
      3.01 Movie Trailer Activity
      3.01 Target Market Activities
      3.02 PowerPoint
      3.03 PPT
      3.03 Print Ad Activity
      3.04 PPT
       
      3.06 PPT
      3.06 Notes
      3.06 Email Marketing Examples
      3.08 PPT
       
       
      UNIT 4
       
      4.01-4.02 PPT
      4.01-4.02 Notes
       
      4.04 PPT
      4.04 Notes
      4.04 Activity
       
      4.05-4.06 PPT
      4.05-4.06 Notes
       
      4.07 PPT
      4.07 Notes
      4.07 Elastic/Inelastic Activity
      4.07 Pricing Match-up Activity
      4.07 Vacation Planning
       
      4.08 PPT
      4.08 Notes
      4.08 Sales promotion articles
       
      4.09 PPT
      4.09 Notes
       
      4.10 PPT
      4.10 Notes
      4.10 Article
      Unit 4 project
       
      http://www.cnn.com/2014/05/20/us/donald-sterling-nba/index.html
       
      http://www.quia.com/quiz/4712792.html
      http://www.quia.com/quiz/4712925.html
      http://www.quia.com/quiz/4712767.html
      http://www.quia.com/quiz/3847837.html
      http://www.quia.com/quiz/3848685.html
      http://www.quia.com/quiz/3868046.html
      http://www.quia.com/quiz/3897191.html
      http://www.quia.com/quiz/3915659.html
      http://www.quia.com/quiz/3920896.html
      http://www.quia.com/quiz/3920883.html
       
    Twitter
    Facebook
    Google+
    Instagram
    Flickr
    YouTube
    Vimeo
    LinkedIn
    Flickr
    Twitter
    YouTube
    Vimeo
    Instagram
    LinkedIn
    Facebook
    Google+

    East Forsyth High School

    2500 W. Mountain Street Kernersville, NC 27284

    Phone: (336) 703-6735 | Fax: (336) 727-8546

    Hours: 8:55 a.m. - 3:40 p.m.

    Principal:
    Rodney Bass
    • Questions or Feedback? |
    • Blackboard Web Community Manager Privacy Policy (Updated) |
    • Terms of Use
    Copyright © 2002-2021 Blackboard, Inc. All rights reserved.
    Blackboard, Inc. All rights reserved.
    CLOSE
    CLOSE