-
Sports & Entertainment Marketing IIThis course is designed for students interested in an advanced study of sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships. Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises.Week 1
1.01 The role of Agents in sports
1.02 Leagal issues affecting the marketing of sport/event products
1.03 The impact of Unions on sport/event industries
1.01-1.03 Notes
1.02 Collective Bargaining AgreementWeek 21.04 The Role of governing bodies in the sport industry1.05 International trade considerations for sport/event industries1.06 Marketing information1.07 Information analysisWeek 31.08 Supplemental1.09 Sport/event trends1.10 Marketing ReportsWeek 41.11 Sponsorships1.12 Corporate sponsors1.13 Proof-ofperformance packages for sponsors1.14 Venues & ponsorshipsWeek 51.15 Sponsorship proposals1.01-1.15 Test2.01 Sport/event sponsorship contracts2.02 Sponsorship agreementsWeek 62.03 Grant/foundation money & corporate sponsors2.04 Service Sponsors2.05 Building fan support & community outreach programsWeek 72.06 Ambush, viral marketing, sales-promotion, and special event strategiesWeek 82.07 Endorsements & licensing2.08 Advertising Agencies2.09 Sport/event PromotersWeek 92.09 Budgets, Pomotional mix, and promotional calendarsUnit 2 TestWeek 103.01 Ticketing & seating arrangements3.02 Distribution systems for the sport/event industries3.03 Price objectives and break-even pointWeek 113.03 Cont. Ticket/event pricinc strategies3.04 Ticket sales, pricing strategies & pre-season booking strategiesWeek 123.05 Group sales3.06 MercansisingWeek 133.07 Barter Agreements3.08 Risk Assesments3.09 Site inspections & contingency plansWeek 143.10Hospitality OptionsUnit 3 TestWeek 154.01 Marketing information systems4.02 Economic impact of sport/event marketing4.03 Product readiness4.04 Taret market segmentsWeek 164.05 Market, SWOT, & competitive analysisWeek 174.05 cont. Sales forecasts & developing marketing plans4.06 Evaluating Marketing plansUnit 4 TestWeek 18Final VOCATs Exams