Werner, Andrew Paul / Sports & Entertainment Marketing II

Sports & Entertainment Marketing II

This course is designed for students interested in an advanced study of sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships. Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises.

Current Event Format

Week 1

1.01 The role of Agents in sports

1.02 Leagal issues affecting the marketing of sport/event products

1.03 The impact of Unions on sport/event industries

1.01-1.03 PPT

1.01-1.03 Notes
1.02 Collective Bargaining Agreement

Week 2

1.04 The Role of governing bodies in the sport industry

1.04 Governing Bodies

1.05 International trade considerations for sport/event industries

1.06 Marketing information

1.06 PowerPoint

1.06 Notes

1.06 Activity Data Collection

1.07 Information analysis

1.07 ppt

1.07 Notes

Week 3

1.08 Supplemental

1.09 Sport/event trends

1.09 Notes

1.10 Marketing Reports

http://sportsillustrated.cnn.com/2009/writers/joe_posnanski/08/26/rose/index.html

http://www.evaluatod.org/resources/Presenting_Data.pdf

Week 4

1.11 Sponsorships

1.11 PPT

Sponsorship Article

1.12 Corporate sponsors

1.13 Proof-ofperformance packages for sponsors

http://espn.go.com/dallas/nba/story/_/id/10538276/mark-cuban-says-nba-d-league-better-option-ncaa

1.14 Venues & ponsorships

http://bleacherreport.com/articles/1575128-ncaa-tournament-2013-breaking-down-the-business-behind-march-madness#articles/1575128-ncaa-tournament-2013-breaking-down-the-business-behind-march-madness

Week 5

http://www.forbes.com/forbes/2011/0606/focus-bernie-madoff-dan-ozzie-silna-aba-nba-hoops-oops.html

1.14 PPT

1.15 Sponsorship proposals

1.15 PPT

1.01-1.15 Test

2.01 Sport/event sponsorship contracts

2.01 PPT

2.02 Sponsorship agreements

2.02 PPT

Week 6

2.03 Grant/foundation money & corporate sponsors

2.03 PPT

2.04 Service Sponsors

2.04 PowerPoint

2.05 Building fan support & community outreach programs

2.05 PowerPoint

Week 7

2.06 Ambush, viral marketing, sales-promotion, and special event strategies

2.06 PPT

2.06 PPT#2

Week 8

2.07 Endorsements & licensing

2.07 PowerPoint

2.08 Advertising Agencies

2.08 PowerPoint

2.09 Sport/event Promoters

2.09 PowerPoint

Week 9

2.09 Budgets, Pomotional mix, and promotional calendars

Unit 2 Test

Week 10

3.01 Ticketing & seating arrangements

3.01 PPT

3.01 Taxpayer Article

3.02 Distribution systems for the sport/event industries

3.02 PPT

3.02 Notes

3.02 Activity Distribution

3.03 Price objectives and break-even point

Week 11

3.03 Cont. Ticket/event pricinc strategies

3.04 Ticket sales, pricing strategies & pre-season booking strategies

Week 12

3.05 Group sales

3.06 Mercansising

Week 13

3.07 Barter Agreements

3.08 Risk Assesments

3.09 Site inspections & contingency plans

Week 14

3.10Hospitality Options

3.10 Act.

Unit 3 Test

Week 15

4.01 Marketing information systems

4.01 PPT

4.02 Economic impact of sport/event marketing

4.02 PPT

4.03 Product readiness

4.04 Taret market segments

Week 16

4.05 Market, SWOT, & competitive analysis

Week 17

4.05 cont. Sales forecasts & developing marketing plans

4.06 Evaluating Marketing plans

Unit 4 Test

Week 18

Final VOCATs Exams

East Forsyth High School

Werner, Andrew Paul

East Forsyth High School