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    East Forsyth High School

    East Forsyth High School

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    • Calendar
    • East Forsyth High School
    • Sports & Entertainment Marketing II

    Werner, Andrew Paul

    • Welcome
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    • Sports & Entertainment Marketing I
    • Sports & Entertainment Marketing II
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    • Sports & Entertainment Marketing II
       
      This course is designed for students interested in an advanced study of sports, entertainment, and event marketing.  Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships.  Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course.  Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises.
       
      Current Event Format
       
      Week 1

      1.01 The role of Agents in sports

      1.02 Leagal issues affecting the marketing of sport/event products

      1.03 The impact of Unions on sport/event industries

      1.01-1.03 PPT

      1.01-1.03 Notes
      1.02 Collective Bargaining Agreement

       
      Week 2
      1.04 The Role of governing bodies in the sport industry
      1.04 Governing Bodies
      1.05 International trade considerations for sport/event industries
      1.06 Marketing information
      1.06 PowerPoint
      1.06 Notes
      1.06 Activity Data Collection 
      1.07 Information analysis
      1.07 ppt
      1.07 Notes
       
      Week 3
      1.08 Supplemental
      1.09 Sport/event trends
      1.09 Notes
      1.10 Marketing Reports
      http://sportsillustrated.cnn.com/2009/writers/joe_posnanski/08/26/rose/index.html
       

      http://www.evaluatod.org/resources/Presenting_Data.pdf

      Week 4
      1.11 Sponsorships
      1.11 PPT
      Sponsorship Article
      1.12 Corporate sponsors
      1.13 Proof-ofperformance packages for sponsors
      http://espn.go.com/dallas/nba/story/_/id/10538276/mark-cuban-says-nba-d-league-better-option-ncaa
      1.14 Venues & ponsorships
      http://bleacherreport.com/articles/1575128-ncaa-tournament-2013-breaking-down-the-business-behind-march-madness#articles/1575128-ncaa-tournament-2013-breaking-down-the-business-behind-march-madness
       
      Week 5
      http://www.forbes.com/forbes/2011/0606/focus-bernie-madoff-dan-ozzie-silna-aba-nba-hoops-oops.html
      1.14 PPT
       
      1.15 Sponsorship proposals
      1.15 PPT
      1.01-1.15 Test
       
      2.01 Sport/event sponsorship contracts
      2.01 PPT
      2.02 Sponsorship agreements
      2.02 PPT
       
       
      Week 6
      2.03 Grant/foundation money & corporate sponsors
      2.03 PPT
      2.04 Service Sponsors
      2.04 PowerPoint
      2.05 Building fan support & community outreach programs
      2.05 PowerPoint 
       
      Week 7
      2.06 Ambush, viral marketing, sales-promotion, and special event strategies
      2.06 PPT
      2.06 PPT#2
       
      Week 8
      2.07 Endorsements & licensing
      2.07 PowerPoint
      2.08 Advertising Agencies
      2.08 PowerPoint
      2.09 Sport/event Promoters
      2.09 PowerPoint
       
      Week 9
      2.09 Budgets, Pomotional mix, and promotional calendars
      Unit 2 Test
       
      Week 10
      3.01 Ticketing & seating arrangements
      3.01 PPT
      3.01 Taxpayer Article
      3.02 Distribution systems for the sport/event industries
      3.02 PPT
      3.02 Notes
      3.02 Activity Distribution
      3.03 Price objectives and break-even point
       
      Week 11
      3.03 Cont. Ticket/event pricinc strategies
      3.04 Ticket sales, pricing strategies & pre-season booking strategies
       
      Week 12
      3.05 Group sales
      3.06 Mercansising
       
      Week 13
      3.07 Barter Agreements
      3.08 Risk Assesments
      3.09 Site inspections & contingency plans
       
      Week 14
      3.10Hospitality Options
      3.10 Act.
      Unit 3 Test
       
      Week 15
      4.01 Marketing information systems
      4.01 PPT
      4.02 Economic impact of sport/event marketing
      4.02 PPT
      4.03 Product readiness
      4.04 Taret market segments
       
      Week 16
      4.05 Market, SWOT, & competitive analysis
       
      Week 17
      4.05 cont. Sales forecasts & developing marketing plans
      4.06 Evaluating Marketing plans
      Unit 4 Test
       
      Week 18
      Final VOCATs Exams
       
       
       

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    East Forsyth High School

    2500 W. Mountain Street Kernersville, NC 27284

    Phone: (336) 703-6735 | Fax: (336) 727-8546

    Hours: 8:55 a.m. - 3:40 p.m.

    Principal:
    Rodney Bass
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