• Use Direct Quotes
    ...when sources say something important or controversial and/or state their ideas in an interesting, unusual or colorful manner. 
    ...to tie a controversial opinion to the source
    ...to reveal the speaker’s character
    ...when you cannot improve on the speaker’s exact words
    ...to illustrate a point, not tell an entire story.
    Most of an article should not be quotes!
    Summarize your major point, then use a direct quote to explain the idea or provide more specific details.
    Quotes should not just re-state the same information already stated.