...when sources say something important or controversial and/or
state their ideas in an interesting, unusual or colorful manner.
tie a controversial opinion to the source
...to reveal the speaker’s
...when you cannot improve on the speaker’s exact words
...to illustrate a point, not tell an entire story.
Most of an article should not be quotes!
Summarize your major point, then use a direct quote to explain the idea or provide more specific details.
Quotes should not just re-state the same information already stated.