- Tell the reader the
story is over.
- Nail the central point
of the story to the reader's mind.
- Resonate: you want the ending to continually stick with the reader.
Do not editorialize or preach or summarize to the reader! Keep your opinion out of it!
- Quote endings: A quote is a piece of information--the authority comes from the speaker, not the reporter. It also makes the story feel more objective. It is the most common type of ending.
- Detail ending: Use a specific detail, concrete image, fact, statistic, etc. to conclude the story by implication. That little piece stands for the whole.
- Circle ending: This ending refers back to the lead without repeating it so that the news story comes full circle.