The District Logo
The Winston-Salem/Forsyth County Schools logo is a mainstay of our visual identity. The district logo, or a department logo that incorporates the district logo, should be included on all communications and promotional materials. Using the logo consistently increases community awareness of and trust in WS/FCS.
In order to maintain consistency, the following guidelines should be followed:
The primary color option for our logo is black text with the tricolor icon.
For darker backgrounds, use the logo with white text and the tricolor icon.
For one-color applications or for greater contrast on photos, the all-white or all-black logo options can be used.
Alternate color logos may be used sparingly for specific campaigns but only at the discretion of the Marketing & Communications team.
The formal district logo with Winston-Salem/Forsyth County Schools spelled out in text may be used in print or digital materials, especially when the logo is placed among other logos. In order to ensure legibility, do not use the spelled-out text version if the final deliverable logo size is smaller than 1.5 inches or 200 pixels.
Don't stretch or distort. Transform proportionally. Don't tilt or rotate at any other angle. Allow breathing space the equivalent of the S of WS/FCS around the logo.